How to Track Events with Google Analytics 4 and Google Tag Manager - Google Analytics 4 Events

Learn how to track events with Google Analytics 4 (GA4) and Google Tag Manager in this comprehensive 51-minute video tutorial. Discover automatically tracked events, Enhanced Measurement features, and how to implement recommended and custom events in GA4. Explore techniques for creating new events based on existing ones, modifying incoming events, and fixing typos directly in the GA4 interface. Gain insights on planning your event structure, establishing naming conventions, and testing events effectively. Master the core concepts of GA4 event tracking, including where to find event data in reports, to enhance your analytics capabilities and make data-driven decisions.

- Intro
- Overview of topics
- How events worked in Universal Analytics
- Automatically tracked events in Google Analytics 4
- Enhanced Measurement
- Test your Enhanced Measurement events
- Recommended events in Google Analytics 4 + example
- Custom events in Google Analytics 4 + example
- Register custom parameters in Google Analytics 4
- Create events and modify events in the GA4 interface
- Summary
- Migration and planning of events
- Final words