Shopify - Google Tag Manager Full Course

Google Tag Manager is an essential tool for Shopify stores. It allows you to manage all the marketing/tracking tags from one place - without needing a developer.

That's why we have prepared this FREE Shopify - Google Tag Manager Course. We wanted to give you a complete solution from intro to advanced - using Google Tag Manager for your Shopify store and learning this magical tool, called GTM. We won't only show you how to add the codes and make it work but actually TEACH how GTM works and how you can benefit.

In the course, we will start from essentials and learn why we should be using GTM on Shopify, and then continue with installing GTM on our Shopify store.

As GTM code won't do anything by itself, we will walk you through GTM and teach you essentials such as Tags, Triggers, Variables, and dataLayer.

In the next steps, we will set up Google Analytics 4, checkout dataLayers, custom triggers, custom events, GA4 eCommerce tracking, Google Ads conversion tracking, Facebook Pixel conversion tracking, and many other crucial points for your Shopify store.

Intro to Google Tag Manager and Why Shopify Stores Need GTM [Lesson 1].
Install Google Tag Manager on Shopify - Complete GTM Setup [Lesson 2].
Install Google Analytics 4 on Shopify (with GTM) - GTM Essentials [Lesson 3].
Set up Shopify dataLayer on Checkout - GTM Custom Events & Variables [Lesson 4].
Shopify Google Ads Conversion Tracking - Complete Setup with GTM [Lesson 5].
Shopify Facebook Pixel Complete Setup with GTM (Conversion + Events)- [Lesson 6].
Set up Google Analytics 4 Ecommerce Tracking on Shopify with GTM [Lesson 7].