Ultimate Google Analytics (4) course + 50 practical tips

This course is designed to understand how Google Analytics works as a tool. The course covers both Universal Analytics and Google Analytics 4 platforms. Teaching is based on 50 practical tips from the interface.

• Introduction
• Basic data description - dimensions and metrics
• GA4 and UA access
• How the measurement is done
• Bounce rate, time and uniqeness
• How to use the tool
• What to remember when doing analytics
• Socio-demo data
• Browser data
• Mobile experience
• Site content
• Site speed
• Internal site search
• How to use UTM parameters
• Traffic sources
• Landing page and keyword
• Keywords
• How to evaluate traffic sources
• Goal setup and funnels
• Product analytics and enhanced e-commerce
• Segmentation
• Google analytics access rights
• GA4 - Introduction
• GA4 - basic setup
• GA4 - hardcoded measurement
• GA4 - GTM setup
• GA4 - scroll tracking
• GA4 - additional setup
• GA4 - goal setup
• GA4 - UA vs. GA4
• GA4 - interface walkthrough
• GA4 - Free form
• GA4 - conversion rate
• GA4 - conversion rate in the interface
• GA4 - funnel exploration
• GA4 - path exploration
• GA4 - segment overlap
• GA4 - reports customisation
• GA4 - Tips - Browser's language
• GA4 - Tips - Location data
• GA4 - Tips - Browser conversion rate
• GA4 - Tips - Device category
• GA4 - Tips - Mobile device and screen resolution
• GA4 - Tips - Page speed insights
• GA4 - Tips - Mobile operating system
• GA4 - Tips - Landing pages
• GA4 - Tips - Paid traffic to landing pages
• GA4 - Tips - Custom channel grouping
• GA4 - Tips - Site search data
• GA4 - Tips - Product performance
• OUTRO