Google Analytics 4 Fundamentals

This course will teach you
the fundamentals of Google Analytics 4
-
the
latest version of their famous analytics suite
-
and how to use its new
features and power to take your site (or app) to the next level.

Google Analytics has changed! GA4 requires a clean break from the past, and you’ll need to know what’s new. In this course, Google Analytics 4 Fundamentals, you’ll learn to take advantage of the new, powerful AI-driven capabilities that Google has unlocked. First, you’ll explore how to obtain and deploy your new GA4 tracking code. Next, you’ll discover the all - new user interface, including which data reports are still there - and which are not. Finally, you’ll learn how to use the Analysis Hub and LifeCycle Reports. When you’re finished with this course, you’ll have the skills and knowledge of a web traffic analyst, needed to help run a website or app.

• Course Overview 1min
• What's New in GA4 and Why 24mins
• Installing and Configuring GA4 42mins
• Learning the New User Interface and Configuring GA4 68mins