How to Track Events in Google Analytics 4 - 2023 Guide

Discover how to effectively track events in Google Analytics 4 using Google Tag Manager in this comprehensive 30-minute video tutorial. Learn about automatically tracked events, Enhanced Measurement features, and how to implement recommended and custom events. Explore techniques for creating new events based on existing ones, modifying incoming events, and fixing typos directly in the GA4 interface. Gain insights on testing your events and locating them in Google Analytics 4 reports. Master event tracking to enhance your website's analytics capabilities and make data-driven decisions for your online presence.

- Intro
- List of topics in this video
- Automatically tracked events in GA4
- Enhanced Measurement in GA4
- Recommended events in Google Analytics 4
- Custom events in Google Analytics 4
- Create events in GA4 interface
- Modify events in Google Analytics 4
- Final words