Google Tag Manager Tutorial for Beginners 2023 - New Google Tag

Learn how to use Google Tag Manager (GTM) and implement Google Analytics 4 in this comprehensive tutorial for beginners. Create your first container, set up tags for tracking pageviews and events, test your configuration, and publish changes to start measuring website traffic. Gain insights into GTM's core concepts, including tags, triggers, and variables, while exploring the basics of Google Analytics 4 functionality. Follow step-by-step instructions to install GTM, implement custom scripts, and understand event tracking in GA4. By the end of this tutorial, you'll have a solid foundation in using Google Tag Manager to manage various tracking codes efficiently.

- Intro
- What is Google Tag Manager?
- Create an account and container
- Account overview
- How to install Google Tag Manager
- Tags, triggers, and variables
- Quick introduction to Google Analytics 4
- Tags. Tracking pageviews with Google Analytics 4
- Testing tags
- Publishing tags
- Implementing custom scripts
- Quick introduction Google Analytics 4 event tracking
- Triggers
- Event tracking with GA4
- What you should do next