Google Tag Manager Tutorial for Beginners

Learn how to effectively use Google Tag Manager and implement Google Analytics 4 in this comprehensive tutorial. Start by understanding the basics of Google Tag Manager, create your first container, and learn how to install it on your website. Explore the concepts of tags, triggers, and variables, and gain insights into Google Analytics 4 functionality. Master the process of tracking pageviews, testing and publishing tags, and implementing custom scripts. Dive into event tracking with Google Analytics 4, and discover how to create and use triggers effectively. By the end of this tutorial, you'll have the skills to manage tracking codes more efficiently and set up Google Analytics 4 to measure your website traffic accurately.

- Intro
- What is Google Tag Manager?
- Create an account and container
- Account overview
- How to install Google Tag Manager
- Tags, triggers, and variables
- Quick introduction to Google Analytics 4
- Tags. Tracking pageviews with Google Analytics 4
- Testing tags
- Publishing tags
- Implementing custom scripts
- Quick introduction Google Analytics 4 event tracking
- Triggers
- Event tracking with GA4
- What you should do next