Google Tag Manager Tutorial for Beginners - With Google Analytics 4 Examples

Learn how to effectively use Google Tag Manager and implement Google Analytics 4 in this comprehensive tutorial. Create your first container, install Google Tag Manager, and understand the fundamentals of tags, triggers, and variables. Explore the basics of Google Analytics 4 and learn how to install it using GTM. Master the process of testing tags, using preview mode, and publishing changes. Dive into custom script implementation and event tracking in GA4, including a practical example of link click tracking. Gain essential skills for managing tracking codes and improving your website's analytics capabilities.

- Intro
- What is Google Tag Manager?
- Create your first container
- Account overview
- How to Install Google Tag Manager
- Temporarily inject GTM container
- Tags, Triggers, and Variables
- Quick introduction to Google Analytics 4
- Tags. How to install Google Analytics 4
- Testing tags + Preview mode
- Publish tags
- Implementing Custom Scripts
- Introduction to Google Analytics 4 event tracking
- Triggers + event tracking in GA4
- Example: link click tracking
- Final words