Configuring Conversions and Audiences in Google Analytics - Tutorial Lesson 5

Learn to configure conversions and audiences in Google Analytics with this comprehensive tutorial. Explore how to mark events as key events for tracking conversions, create custom events, and set up audiences for focused reporting and remarketing. Discover additional configuration options to fine-tune your Google Analytics setup, ensuring accurate reporting of conversions such as form submissions. Master the process of creating remarketing audiences and gain valuable insights into optimizing your analytics strategy. This 15-minute lesson is part of a broader Google Analytics tutorial series, providing practical guidance for both beginners and experienced users looking to enhance their data analysis capabilities.

Introduction
View configuration options
Events and conversions
Track conversions using key events
Creating audiences in Google Analytics
Additional configuration options
Next steps