Introduction to Social Selling

Use this course to educate your marketing employees on the basics of social selling. The course's short and simple lessons can help your employees learn social media marketing strategies throughout the workweek.

• Ch 1. Understanding Social Selling
• Ch 2. Understanding Social Buying
• Ch 3. Using Social Selling Networks & Tools
• Ch 4. Creating Social Media Profiles
• Ch 5. Conducting Research in Social Selling
• Ch 6. Building Your Sales Network
• Ch 7. Social Prospect Engagement Strategy
• Ch 8. Applying Social Selling Strategies
• Ch 9. Using Social Media Metrics