Social Media Marketing: Real Estate

Skillfully leverage social media to enhance your work as a realtor. Learn how to build a personal brand for yourself online, create compelling content for social media, and more.

1. The Real Estate Industry and Social Media

• Social media makes all the difference
• How technology has changed the real estate sales cycle
• Understanding the modern-day buyer

2. How to Build a Million Dollar Personal Brand

• Why personal branding matters
• Optimize your profiles with keywords
• Building a referral network with groups

3. Social Selling with LinkedIn for Real Estate Agents

• How to be found on LinkedIn
• Blogging and content marketing strategies
• Using professional groups to identify potential clients

4. Creating Content That Converts to Closed Sales

• Make engaging content on social media
• Where to find content for daily posts
• Live video and storytelling strategies for your next open house
• Automation tactics and tools

5. Strategies for Facebook Ads That Yield High Return

• Setting up website tracking pixels and custom audiences
• Tips for writing ad copy that converts
• Best practices for boosting page content
• How to set up a Messenger bot to automate lead generation

6. Advanced Tactics to Keep Your Pipeline Full

• Writing effective InMail to referral sources
• Using hashtags in content
• Tactics to move customers to advocates