Social Selling with Salesforce

Learn how to manage social selling with Salesforce. Build a network of customers and contacts by listening and sharing on social media.

Social selling is critical in today's highly connected world. It's key to building relationships and a diverse network of customers and contacts. Luckily, Salesforce is ideal for managing social selling. In this course, expert and instructor Christine Pereira combines the ideas of social selling with the powerful sales management tools in Salesforce. She explores how to leverage various social channels to create contacts and new accounts, and techniques for both listening and sharing. Without hearing what your customers need, it's impossible to talk to them about a solution. Learn how Salesforce can help you bridge the gap.

Introduction

• Welcome
• What is social selling?
• What you need to know

1. How Salesforce Supports Social Selling

• Why social selling is important
• Levels of social selling
• Use Salesforce in social selling

2. Optimize Social Tools for Social Selling

• Social media platforms
• Salesforce tools
• Salesforce Social Studio
• LinkedIn Sales Navigator for Salesforce

3. How to Listen on Social Media

• The sales process
• Use social data in prospecting
• Use social data with inquires
• Use social in proposals stage
• Use social to close customers

4. How to Engage on Social Media

• Share engaging content
• How and when to share
• Who shares in your organization

Conclusion

• Measure success and data
• Next steps and additional resources