Measure the Full Value with Attribution

As expectations for privacy grow and the technology/regulatory landscape shifts, a reliable measurement and attribution solution will help connect the dots and model conversions that can’t be observed. Find out how data-driven attribution can help. After completing this intermediate learning path on data-driven attribution, you’ll be able to: Recognize the impact of privacy on attribution Dive into data-driven attribution and discover its value Put data-driven attribution in practice with Google Ads and Google Analytics 4 See how data-driven attribution works with other tools and learn about common myths

• Pre-Learning Survey: Please rate your confidence on the following abilities. Your input will help us understand your starting point and continue to improve your learning experiences.
• Pre-Learning Survey
• Data Driven-Attribution : Learn about the value that data-driven attribution can provide your customers to help them measure the full value of their advertising and marketing with Google.
• Discover the Impact of Privacy on Attribution
• Explore Conversion Modeling and Attribution
• Learn the Value of Google's Attribution Tools
• Dive into Data-Driven Attribution
• Put Attribution in Practice: Google Ads
• Put Attribution in Practice: GA4
• See How Attribution Works with Other Tools
• Explore Myths about Data-Driven Attribution
• Post-Learning Survey: Please rate your confidence on the following abilities. Your input will help us understand your starting point and continue to improve your learning experiences.
• Post-Learning Survey