Using Google Analytics 4

This course will teach you how to add Google Analytics 4 to your website, read reports, create custom events and conversions, integrate GA4 with other Google services and understand how to use the data to make better decisions.

Monitor, investigate, and understand your user's data with this complete resource on Google Analytics 4. In this course, Using Google Analytics 4, you’ll learn how to add GA4 to your site, access, understand, and make decisions based on the data at your disposal. First, you’ll learn how to integrate GA4 and Google Tag Manager into your site. Next, you’ll discover how to read Reports, Explorations, Channels and Configure custom Events and Conversions. Finally, you’ll explore the steps to integrate your GA4 Property with other Google services and share or add others to it. When you’re finished with this course, you’ll have the skills and knowledge to effectively use Google Analytics 4 and to understand your website’s traffic, users and make specific decisions that support your professional objectives.

• Course Overview 2mins
• Why Use Google Analytics 4 13mins
• Setting Up Google Analytics 14mins
• Understanding Reports 32mins
• Explore: Templates, Techniques, and Use Cases 28mins
• Advertising: Channels, Attribution, and Monetization 18mins
• Configure: Events, Conversions, and Audiences 28mins
• Admin and Product Integrations 9mins
• Going Pro 11mins