Social Selling: Reaching Prospects

Offered By: LinkedIn Learning

Course Description

Overview

Leverage social media to connect with your ideal customers. Learn how to define who you want to reach, find and analyze your targets, and approach them.

Syllabus

Welcome

Social selling and reaching prospects

1. Defining Your Targets

Define your targets
Why time management is crucial
Choosing the right businesses
Top 20 and Golden 5
Choosing the right contacts

2. Finding Your Targets

Looking at existing connections
Asking your network
Using LinkedIn
Using other platforms and websites
Buying data

3. Analyzing Your Targets

Using professional platforms
Using personal platforms
Using your own network
Finding commonalities
Finding contact details

4. Approaching Your Targets

Approach options
Utilizing your connections
Utilizing your commonalities
Choosing other topics that add value

Taught by

Miles Croft

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