Killing Ideas to Make Innovation Work

Most people think that collecting ideas is the first step to becoming an innovative firm. However, designing a process for killing ideas is often the most important. To remain competititive, firms have to separate the great from the good, but do it without choking off the supply of future ideas. In this on-demand webinar, Professor Huggy Rao discusses tools and techniques for how to accomplish this.

This webinar is brought to you by the Stanford Innovation and Entrepreneurship certificate. http://create.stanford.edu/

Introduction.
Meet the Speakers.
The Problem.
McKinsey Findings.
Stock Headlines.
Employee Participation.
Leadership and Innovation Focus.
Prototype Early: Learn from Interactions.
The Emotional Foundations of Ideas.
The Whirlpool Pipeline.
A High Trial Rate.