Technology Commercialization, Part 1: Setting up your Idea Filtering System

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

• Week 1 - Case for Action
• Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
• Week 2 - Why so hard?
• Top reasons why commercializing technology is so difficult
• Week 3 - Customizing Your Filter
• Turning those challenges into an Idea Filter
• Week 4 - Discussing Filters from Different Creeds
• Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed