How MARVEL SNAP Became One of the Biggest Mobile Games of 2022

Dive into a comprehensive GDC 2023 talk where key members of Second Dinner share their journey from a two-person studio to launching one of 2022's biggest mobile games. Gain insights into the evolution of the game and studio, understand core development philosophies, and explore concrete examples of tools and processes that led to their success. Learn about prototyping techniques, both on paper and in Unity, and follow the game's progression through various stages of development. Discover the importance of playtesting, friends and family testing, and the implementation of CI/CD with Unity. Explore asset creation, management, and the card animation pipeline. Understand the challenges and triumphs of developing a card collection system, launching alpha and beta versions, and achieving a successful global launch. Gain valuable knowledge applicable to game development and studio growth in this informative 59-minute presentation.

– Introductions from Unity
– Introducing Second Dinner
– What is MARVEL SNAP?
– How Second Dinner got started
– Finding a publisher
– Technical and infrastructural partners
– Development philosophy
– Prototyping on paper
– Prototyping in Unity
– MARVEL SNAP's first version
– Soft launching MARVEL SNAP
– Kicking off playtesting
– Playtest goals
– Friends and Family 1 email
– Friends and Family 2 Slack
– Friends and Family 3 Discord
– Friends and Family 4 Backtrace
– Friends and Family 5 Braze, Helpshift
– CI/CD with Unity
– Cloud Content Delivery
– Asset creation and management
– Card animation pipeline
– Developing the card collection system
– Alpha launch
– Publicly shippable build
– Technical closed beta
– Successful global launch
– Closing comments