Scaling Games with Advertising Networks - Mobile Evolution and App Tracking Transparency

Dive into a comprehensive 1-hour 16-minute video featuring Eric Seufert and Jon Radoff discussing the evolution of mobile game marketing, advertising networks, and user acquisition strategies. Explore the history of scaling customer acquisition for online products, from traditional game publishers to modern mobile applications. Learn about the shift from performance-based to brand-focused marketing, the impact of privacy regulations like App Tracking Transparency (ATT), and strategies for building effective user acquisition teams. Gain insights into niche marketing, content fortresses, community building, and the potential of Web3 and NFTs in the gaming industry. Whether you're a game developer, marketer, or mobile app creator, discover actionable takeaways to optimize your user acquisition efforts and navigate the changing landscape of mobile advertising.

Intro
The history of advertising to scale
Curating apps
The rise of ad networks
Ad brokers
Ad networks vs ad brokers
Facebook and the history of mobile gaming
Modes of reaching consumers
Apple’s recent ATT App Tracking Transparency changes
What’s next in advertising?
Niche marketing
Content fortresses
How to market small and niche games
The age of creativity
Understanding your audience
Community building, web3, and NFTs
Web3 and NFT marketplaces
Actionable takeaways
Learn more about Eric Seufert