Marketing Strategy with Advertising Week

Run effective marketing campaigns and build your skills in strategic marketing

This course, led by experts at Advertising Week, will help you get to grips with the discipline and planning that should be undertaken before creating and running a great marketing campaign.

From Tesla’s viral marketings stunts and celebrity CEO, Elon Musk, to celebrity skater Tony Hawk turning his perceived faults into brand deals, you’ll gain fascinating intelligence into some of the world’s most successful global marketing strategies.

Learn about marketing campaign planning and strategy with insights from Mastercard, Ritz, and Tesla

When crafting a brand’s marketing strategy, it’s vital to consider factors which may impact the marketing of a brand or service.

You’ll learn how to identify these factors and how this may impact the marketing activity and channels you use.

With exclusive access to Advertising Week’s masterclass from Mastercard CMO, Raja Rajamannar, you’ll learn about the importance of building a marketing identity which is true to your brand and organisation, and sticking to a core marketing strategy over time.

You’ll also analyse work from Volkswagen and Tesla, and explore how they choose to maximise brand loyalty through their respective marketing strategies.

Learn how to identify your marketing channels and create a long term marketing plan

As you work through the course, you’ll have the chance to explore a variety of marketing channels and consider which ones may be the right fit for your organisation.

By the end of the course, you’ll feel confident to produce a well-defined marketing plan that takes into account your organisations goals, brand identity, and target audience.

This course is designed for anyone beginning a career in marketing who would like to learn about strategic marketing thinking, as well as those who have switched careers to work in marketing for the first time.

As just 25% of working marketers have a marketing degree, this course will also be useful to those already working in marketing who have not covered marketing strategy previously.

• Introduction to marketing strategy
• Welcome to the course
• Understanding your context
• Marketing models
• Reflect and discuss
• Turning strategy into action
• Welcome to Week 2
• Understanding customers
• Setting goals and measuring success
• Turning strategy into action
• Wrapping up the course