Marketing and Monetizing on YouTube
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to use YouTube to market a product, service, or brand.
Syllabus
Introduction
- Learn to market effectively on YouTube
- Discover marketing opportunities on YouTube
- Set marketing goals on YouTube
- Choose a content marketing strategy for YouTube
- Set up a YouTube Brand Account
- Brand your YouTube channel page
- Create a content plan for YouTube
- Upload a marketing video to YouTube
- Marketing on YouTube: Interact with viewers
- Marketing on YouTube: Create video playlists
- Important SEO elements for YouTube videos
- Perform keyword research for SEO on YouTube
- Optimize YouTube video details for marketing
- Create chapters in your video uploads
- Utilize video cards and end screens
- Customize your YouTube channel layout
- Customize advanced channel settings on YouTube
- Evaluate channel performance with YouTube Analytics
- Assess the performance of uploads on YouTube
- Advertise on YouTube
- Sell merchandise on YouTube
- Plan your marketing strategy for YouTube
Taught by
Anson Alexander
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