Marketing and Monetizing on YouTube

Learn how to use YouTube to market a product, service, or brand.

Introduction

• Learn to market effectively on YouTube

1. YouTube Marketing Overview

• Discover marketing opportunities on YouTube
• Set marketing goals on YouTube
• Choose a content marketing strategy for YouTube

2. Customize Your YouTube Channel for Marketing

• Set up a YouTube Brand Account
• Brand your YouTube channel page

3. Organic Marketing on YouTube

• Create a content plan for YouTube
• Upload a marketing video to YouTube
• Marketing on YouTube: Interact with viewers
• Marketing on YouTube: Create video playlists

4. Optimize YouTube Content

• Important SEO elements for YouTube videos
• Perform keyword research for SEO on YouTube
• Optimize YouTube video details for marketing
• Create chapters in your video uploads
• Utilize video cards and end screens
• Customize your YouTube channel layout
• Customize advanced channel settings on YouTube

5. Review YouTube Analytics

• Evaluate channel performance with YouTube Analytics
• Assess the performance of uploads on YouTube

6. Additional Opportunities for Marketing on YouTube

• Advertise on YouTube
• Sell merchandise on YouTube

Conclusion

• Plan your marketing strategy for YouTube