Complete Postmortem of Marketing Campaign for This War of Mine

Explore the marketing campaign for "This War of Mine" in this 30-minute GDC 2017 session presented by 11 bit studios' Patryk Grzeszczuk. Gain insights into the strategic approach, including video trailers, social media tactics, and the unique "Shift of Perspective" concept. Learn about the campaign's successes and challenges, from the initial strategy to the Enhanced Edition launch. Discover how the studio leveraged platforms like Pirate Bay and partnered with War Child charity. Understand the complete postmortem of this innovative marketing effort for a game that pushed boundaries in the industry.

Introduction
Results
This World of Mine
The Beginning
The Strategy
Video Trailers
Shift of Perspective
Social Media
Enhanced Edition
Launch Trailer
Pirate Bay
War Child