Lead Generation & Business Development with Dekker
Offered By: Udemy
Course Description
Overview
What you'll learn:
- The most cost-effective customer acquisition techniques in 2020
- Proven lead generation methods including digital, traditional, and modern
- Product marketing tips based on a decade of experience
- B2C and B2B marketing
- Startup marketing tactics
- Go to market execution
- User acquisition tactics that are quick, cheap, and effective
You want more customers. You want more leads. You want more users. And you want them fast and cheap. I'll show you how, based on my 13 years in marketing and demand generation for companies small, medium, and large.
Learn:
How I acquired users for less than 10 cents each
How my product generated almost 15 million views
How "triggers" are the key to capturing customers before they consider competitors
Product marketing
Demand generation
How to make your product go viral
How to move leads through your lead funnel
B2B and B2C customer acquisition tactics
Proven examples of customer acquisition success
How to grow your company extremely quickly
Why 2/3rds of marketers measure email effectiveness incorrectly
Why awareness, consideration, purchase is the wrong way to acquire customers
Modern frameworks for developing a customer-generating machine
Startup marketing
Acquisition funnels & marketing funnels
B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises
How to get meetings scheduled
Get meetings with prospective clients and customers
Learn from someone who:
Has an MBA form the number-one-ranked marketing school in the USA
Has over 10 years experience in hands-on marketing for companies small, medium, and large
Has published multiple books on product marketing
Has taught college-level digital marketing
This course covers: Lead Generation, User Acquisition, Customer Acquisition, B2B Lead Generation, Generate Leads, Get Customers, Lead Generation Business, Small Business, Lead Generation, Lead Generation Mastery, Get Customers, Get Your First Customers, How to Get Customers, How to Get More Customers, Getting Customers, Get More Customers, Growth Marketing
BusinessDevelopment
Customers Acquisition
Customer Acquisition Cost
Customer Acquisition Strategy
Customer Acquisition with Social Media
How to Create a Customer Acquisition Plan
Lead Generation Business
Small Business Lead Generation
Lead Generation Mastery
Digital Marketing
B2B Marketing
Marketing B2B
Content Marketing for B2B Enterprises
Get Customers
Get Your First Customers
Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders
Demand Generation
Taught by
Dekker Fraser, MBA
Related Courses
The Art of Sales - Course 1: Prepare to Stand OutNorthwestern University via Coursera Automate Marketing to Businesses with Pardot Lightning App
Salesforce via Trailhead How to Boost Lead Generation with SEO
Semrush Academy Build a Marketing Campaign in Marketing Hub Starter
HubSpot via HubSpot Academy Build an Automated Landing page using AI from Wix ADI
Coursera Project Network via Coursera