Marketing Automation: Strategy & Implementation

Step-by-Step Guide

What you'll learn:

• Choose the right marketing automation strategy/ solution for your business
• Learn the technical ins and outs of marketing automation system in the deep dive section
• Incorporate tools such as lead scoring, database segmentation, funnel optimisation, smart content, etc.

The Marketing Automation Specialist course is designed for those who seek to break into marketing automation career or learn new skillsby understanding how to design and implement marketing campaigns through various automation platforms.

How is this course different?

There are many courses on marketing automation out there, however most of them are provided byvendors and focus on the product functionalities.

This course is teaching you how to understand and think about marketing automation, indifferent of the platform that you choose to use.