Salesforce for Marketers

Offered By: LinkedIn Learning

Tags

Salesforce Courses Digital Marketing Courses Customer Relationship Management Courses Email Marketing Courses Data Analytics Courses Campaign Management Courses Customer Journey Courses Marketing Automation Courses

Course Description

Overview

Learn how to use Salesforce to reach your digital marketing goals more efficiently.

Syllabus

Introduction

Welcome
What you should know

1. Campaigns

What is a campaign?
How do you set up and modify a campaign?
Measuring the effectiveness of campaigns

2. Email Studio

Import bulk contacts into a campaign
Sending emails from a campaign
Email Studio: Benefits and opportunities

3. Customer Journeys

Journey Builder
Customer journey and data

4. Einstein

What is Salesforce Einstein?
Einstein engagement scoring

Conclusion

Next steps

Taught by

Christopher Matthew Spencer

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