YoVDO

Salesforce for Marketers

Offered By: LinkedIn Learning

Tags

Salesforce Courses Digital Marketing Courses Customer Relationship Management Courses Email Marketing Courses Data Analytics Courses Campaign Management Courses Customer Journey Courses Marketing Automation Courses

Course Description

Overview

Learn how to use Salesforce to reach your digital marketing goals more efficiently.

Syllabus

Introduction
  • Welcome
  • What you should know
1. Campaigns
  • What is a campaign?
  • How do you set up and modify a campaign?
  • Measuring the effectiveness of campaigns
2. Email Studio
  • Import bulk contacts into a campaign
  • Sending emails from a campaign
  • Email Studio: Benefits and opportunities
3. Customer Journeys
  • Journey Builder
  • Customer journey and data
4. Einstein
  • What is Salesforce Einstein?
  • Einstein engagement scoring
Conclusion
  • Next steps

Taught by

Christopher Matthew Spencer

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