YoVDO

Artificial Intelligence for Marketing

Offered By: LinkedIn Learning

Tags

Artificial Intelligence Courses Marketing Courses Data Analysis Courses Machine Learning Courses Computer Vision Courses Predictive Analytics Courses Programmatic Advertising Courses Marketing Automation Courses

Course Description

Overview

Learn how artificial intelligence is reshaping the way marketing is done at both large and small organizations.

Syllabus

Introduction
  • Artificial intelligence and machine learning in marketing
1. What Is Artificial Intelligence?
  • Defining artificial intelligence
  • A word of caution
  • Why AI now?
  • Natural language processing
  • Conversation bots
  • Computer vision
  • Self-driving cars and robots
2. What Makes Machine Learning Different?
  • Machine learning: A new type of software
  • Supervised learning
  • Unsupervised learning
  • Reinforcement learning
3. Where Machine Learning Shines
  • Dimensionality and cardinality
  • Programmatic advertising and attribution
  • Personalization with AI
4. Onboarding AI Tips
  • Clearly identified goals
  • Know your data
  • Which projects are right for AI and ML?
  • Buy vs. Build
  • Determine which data sets are useful
  • Navigate corporate culture
5. Being a Valuable Human
  • What humans do better than machines
  • Integrated cognition is your superpower
  • Augment yourself
here comes the future
  • Marketing gets weird
  • Conclusion
    • Taking action to begin using AI in marketing

Taught by

Jim Sterne and Madecraft

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