Local SEO & Facebook Ads As Project & Fun: 10 Days Challenge

Learn Local SEO, ChatGPT and Facebook Marketing + Ads: From Google My Business to Lead Generation + Copywriting Success.

What you'll learn:

• Master Local SEO techniques to significantly boost your business's visibility in local search results.
• Create and optimize a Google My Business profile to attract more local customers effectively.
• Navigate Tripadvisor to enhance your business's online reputation and visibility.
• Establish a compelling Facebook Business Page to engage with over 2 billion monthly users.
• Utilize Meta Business Suite to manage posts, insights, and messages across Meta platforms efficiently.
• Craft engaging and persuasive content across various platforms using proven copywriting techniques.
• Launch effective Meta Engagement Ads to increase user interaction and brand awareness.
• Generate high-quality leads effortlessly with Meta Lead Generation Ads, optimizing for mobile users.
• Apply 23 content marketing templates to streamline your content creation process across social media and blogs.
• Analyze the success of your digital marketing efforts with quizzes and assignments, reinforcing your learning.
• Gain the skills to negotiate a higher salary or start your journey as a digital nomad with our exclusive PDF guides.
• Earn a Udemy certificate of completion to validate your newfound digital marketing expertise.

Welcome to the Local SEO & Facebook Ads As Project & Fun: 10 Days Challenge – a transformative journey designed to fast-track your mastery in Local SEO and Facebook advertising. This isn't just a course; it's a hands-on adventure that promises to equip you with the skills, strategies, and insights necessary to catapult your digital marketing prowess and unlock new realms of success for your business or career.

Embark on a 10-Day Marketing Expedition

Dive headfirst into an exhilarating 10-day challenge that seamlessly blends Local SEO wisdom with the dynamism of Facebook Ads. Each day is a new chapter in your digital marketing saga, meticulously crafted to ensure progressive learning and application. From the foundational elements of Local SEO to the strategic deployment of Facebook Ads, this course is your all-in-one passport to digital marketing excellence.

Day 1: The Local SEO Launchpad

Your journey commences with a deep dive into the essentials of Local SEO. Discover the power of Google MAP Pack, unlock the secrets of effective keyword research, and learn how to structure your website for local search domination. This foundational day sets the stage for your ascent into Local SEO mastery.

Days 2 to 10: A Whirlwind of Learning and Application

Progress through a carefully curated curriculum that includes mastering copywriting, setting up your Google My Business, navigating Bing Places, optimizing your TripAdvisor presence, and unleashing the potential of Facebook Business Pages. Each day brings new knowledge and practical assignments that solidify your learning and empower you to apply these insights in real-world scenarios.

Transform Your Facebook Marketing Strategy

Delve into the Meta Business Suite, explore Facebook Ads Objectives, and get hands-on with Facebook Pixel to track and optimize your campaigns for maximum impact. Learn to create engaging Facebook Engagement Ads, generate leads with precision-targeted Lead Generation Ads, and master content marketing with 23 actionable templates.

Unleash Your Creativity and Strategic Acumen

Beyond the wealth of knowledge, this challenge encourages you to unleash your creativity and strategic thinking. With assignments ranging from crafting compelling landing pages to devising captivating email marketing campaigns and social media content, you're not just learning – you're doing.

A Future-Proof Skill Set Awaits

This 10-day challenge is more than a learning experience; it's an investment in your future. With the digital landscape continually evolving, the skills, strategies, and insights you'll gain are designed to keep you ahead of the curve, ensuring that you're not just prepared for today's digital marketing challenges but for those of tomorrow as well.

Are You Ready to Rise to the Challenge?

Prepare to immerse yourself in a learning experience like no other. If you're ready to transform your digital marketing skills, enhance your business's online presence, and unlock new levels of success, then this challenge is for you. Join us on this 10-day journey to Local SEO and Facebook Ads mastery – where learning is not just educational; it's exhilarating, engaging, and immensely rewarding.

Let the challenge begin!

Dive Into the 10-Day Digital Marketing Mastery Challenge: Local SEO, Facebook Ads, & Content Marketing Unleashed!

In the digital age, mastering digital marketing isn’t just a plus—it’s essential. With the world rapidly pivoting to a predominantly digital economy, now is the perfect moment to enhance your skills, expand your reach, and catalyze growth. Embarking on this journey today means reaping substantial rewards tomorrow. It’s time to invest in your growth, eliminate the guesswork, and stop the cycle of wasted effort, time, and resources.

Welcome to the Local SEO & Facebook Ads Course, a thrilling, project-based adventure designed to make learning engaging and impactful. This course isn’t just about absorbing information; it’s about applying what you learn in real-time through:

• Interactive Quizzes: Test your knowledge and reinforce your learning with dynamic quizzes that challenge and entertain.

• Practical Assignments: Put theory into action with assignments that mirror real-world digital marketing challenges, enabling you to build your portfolio as you learn.

• High-Quality Animated Video Explainers: Complex concepts are broken down into digestible pieces with animated videos that make learning complex strategies simple and fun.

• Detailed Screen Recordings & Step-by-Step Explanations: Follow along with comprehensive screen recordings that provide a detailed, over-the-shoulder view of digital marketing in action, ensuring you understand not just the "how" but also the "why" behind each strategy.

Prepare to embark on a 10-day journey where each day marks a significant step forward in your digital marketing prowess. This course is meticulously designed to equip you with the skills needed to excel in Local SEO, navigate the nuances of Facebook Ads effectively, and create compelling content that drives engagement and conversions.

Empower Your Business with Each Day’s Progress

By dedicating yourself to this challenge, you’ll see daily advancements in your ability to market your business more effectively online. Whether you’re looking to boost your website's visibility in local search results, engage and expand your audience on Facebook, or master the art of persuasive online content, this course has you covered.

Unlock the Power of Digital Marketing

Now is the time to transform your digital marketing approach and embrace the strategies that will set you apart in a crowded online world. With this Local SEO & Facebook Ads Course, you gain not just knowledge but the confidence to apply these strategies successfully.

Are you ready to accept the challenge and revolutionize your digital marketing skills in just 10 days? Join us now, and let’s make every day count.

Day 1: Unlock the Power of Local SEO - Engage with HQ Animated Explainer & Quiz

Dive deep into the world of Local SEO on your first day of the challenge, where we unravel the significance of local search in today's digital landscape. With an astonishing 46% of all Google searches aiming for local information and the explosive growth of "Near me" queries, the importance of Local SEO for businesses cannot be overstated.

Imagine, 74% of consumers embarking on a local search visit a store within the same day. This statistic alone highlights the vast potential Local SEO holds in driving traffic and increasing footfall for local businesses. Our goal is to ensure you're not merely a participant in this digital evolution but a front-runner.

To make this journey as enriching and enjoyable as possible, we've crafted an HQ animated video explainer that's not only informative but downright fun. This engaging resource breaks down complex Local SEO concepts into easily digestible bits, making learning both effective and entertaining.

Following the explainer, test your newfound knowledge with our comprehensive quiz. This interactive quiz is designed to reinforce your learning, ensuring you grasp the core principles of Local SEO that will form the foundation of your digital marketing strategy.

Prepare to embark on this exciting journey into Local SEO, armed with the insights and tools to leverage local search to your advantage. Let's make your business not just visible but irresistible to the local online community.

Day 2: Master the Art of Copywriting - Delve into HQ Animated Explainers & Interactive Quiz

Step into the world of persuasive copywriting on Day 2 of your digital marketing journey. In today’s digital era, where content reigns supreme, possessing sharp copywriting skills is not just beneficial—it’s essential. With the digital landscape awash in information, the ability to craft compelling, engaging, and persuasive content can set you apart, transforming browsers into buyers, and visitors into loyal fans.

Copywriting lies at the heart of effective marketing strategies. Whether it’s captivating website content, compelling video descriptions, or irresistible social media posts, copywriting is the engine that drives engagement and conversions. It's the skill that enhances your SEO efforts, fosters trust with your audience, and ultimately, guides your subscribers through the journey from awareness to purchase.

To bring this pivotal skill set to life, we’ve prepared high-quality animated video explainers that not only educate but entertain. These animations break down the complexities of copywriting into engaging lessons, making learning an enjoyable experience.

Following the explainer, you’ll have the chance to solidify your understanding with a quiz designed to test your grasp of copywriting fundamentals. This quiz isn’t just a learning tool; it’s a stepping stone towards becoming a more effective communicator and marketer.

But we don’t stop there. To ensure you can apply what you’ve learned, we’ve included a Copywriting Checklist Assignment. This practical exercise is your opportunity to put theory into practice, refining your ability to create content that not only resonates with your audience but also achieves your marketing objectives.

Embrace the creative and strategic aspects of copywriting on Day 2. With these skills in your arsenal, you're well on your way to crafting content that captivates, convinces, and converts. Let’s unlock the power of words together!

Day 3: Streamline Your Google My Business Profile - Learn with Direct Screen Recordings

On Day 3 of our challenge, we dive into the essential task of setting up and optimizing your Google My Business (GMB) profile. As a cornerstone of Local SEO, your GMB profile is not just a listing; it's a dynamic tool that can significantly increase your business's visibility online. With consumers increasingly relying on local searches to make their buying decisions, a well-maintained GMB profile can be the difference between being discovered and being overlooked.

Through detailed screen recordings and over-the-shoulder explanations, we make the process of setting up your GMB profile both straightforward and effective. From entering "Google my business" in your search bar to clicking through and filling in your business information, our step-by-step guides ensure you don't miss a beat.

You'll learn the importance of adding comprehensive details like opening hours, photos, and videos to enrich your profile. But we don't stop at setup. Our tutorials will show you how to keep your listing fresh and engaging by regularly updating it with the latest news about your business, special offers, or events, turning your GMB profile into a vital touchpoint with potential customers.

Understand why Google My Business is much more than a mere online presence—it's a powerful marketing tool that, when used correctly, can significantly enhance your Local SEO efforts, drive more foot traffic, and increase your business's online findability.

Embrace the potential of Google My Business on Day 3, and set the stage for a more visible, engaging, and successful online presence.

Day 4: Elevate Your Visibility with Tripadvisor - Step-by-Step Screen Recording Guide

Day 4 of our immersive challenge brings you to the world of Tripadvisor, a platform where visibility can translate into unparalleled business growth. With over 730 million reviews and an astounding average of 490 million monthly unique visitors, Tripadvisor stands as a colossal hub for potential customer engagement and brand discovery. Here, every listing has the power to transform browsers into visitors and customers, making your presence on Tripadvisor not just beneficial but essential.

In today's module, we focus on creating and optimizing your Tripadvisor business listing. A compelling listing is more than just an address and a name; it's a showcase of what makes your business unique. From breathtaking photos and detailed, up-to-date information to harnessing the power of customer reviews, every element of your Tripadvisor profile can significantly impact your business’s appeal to potential customers.

Understanding the intricacies of Tripadvisor can seem daunting, but fear not. Our course simplifies this process with direct, over-the-shoulder screen recordings and clear explanations. These resources are designed to walk you through each step of setting up your listing, ensuring no detail is overlooked. You'll learn how to:

• Create a compelling profile: We'll show you how to add high-quality photos and videos that capture the essence of your business, making your listing stand out.

• Update your information regularly: Keeping your listing current is crucial. We guide you on how to efficiently update your operating hours, services, and any new offerings.

• Leverage customer reviews: Discover strategies to encourage positive reviews and how to respond effectively to feedback, turning reviews into a powerful tool for improvement and engagement.

By the end of Day 4, you’ll have gained the knowledge and skills to create a Tripadvisor listing that not only attracts attention but also invites engagement, setting a solid foundation for your business's online reputation management. Let’s dive into the process and unlock the potential of Tripadvisor for your business.

Day 5: Establish Your Facebook Business Page - A Comprehensive Guide with Interactive Quiz

Welcome to Day 5, where we harness the power of Facebook to significantly amplify your business's online presence. With over 2 billion active users, Facebook presents an unparalleled platform for connecting with potential customers and cultivating a community around your brand. Think of creating a Facebook Business Page not just as setting up a digital presence, but as opening a dynamic, accessible shopfront to the world.

In this session, we dive into the nuts and bolts of creating and optimizing your Facebook Business Page. Through detailed screen recordings and guided, over-the-shoulder explanations, we ensure the process is straightforward, fast, and effective. Whether you're a digital native or new to social media marketing, our step-by-step guide is tailored to make the setup process seamless across both desktop and mobile interfaces.

Key Learning Points:

• Page Creation: Learn how to quickly set up your Business Page, including choosing the right category that best fits your business and crafting a compelling description.

• Visual Branding: Discover how to select and upload eye-catching cover and profile photos that resonate with your brand identity, ensuring your Page stands out.

• Engagement Strategies: Gain insights into creating content that engages and grows your audience, encouraging interaction and fostering a vibrant community around your business.

• Insights and Analytics: Understand how to use Facebook's built-in analytics tools to track engagement, measure performance, and refine your strategy for better results.

Boost Your Visibility and Engagement

With 2/3 of Facebook users visiting local business Pages weekly, the potential for increased visibility and customer engagement is immense. This day's session is designed to empower you with the knowledge and tools to create a Facebook Business Page that not only captures attention but also converts visitors into followers and customers.

Interactive Quiz

To reinforce your learning and ensure you're ready to make the most of your Facebook Business Page, we've included an interactive quiz with carefully crafted questions. This quiz will test your understanding of the key concepts covered and ensure you're equipped to take actionable steps towards creating a successful online presence for your business.

Embrace the opportunity to expand your digital footprint and connect with billions on Facebook. Let's build a Business Page that reflects the essence of your brand and draws in your target audience.

Day 6: Navigate the Meta Business Suite - Unlocking Its Full Potential

On Day 6, we delve into the comprehensive capabilities of the Meta Business Suite, a powerful tool designed for managing and optimizing your business's presence across Meta platforms, including Facebook and Instagram. This integrated suite is essential for modern digital marketers, offering a unified dashboard for post management, insights analysis, and communication with your audience.

Why Meta Business Suite is a Game-Changer:

• Unified Post Management: Learn how to efficiently manage and schedule posts across both Facebook Business Pages and Instagram Business Profiles from a single interface.

• Advanced Insights & Analytics: Gain a deeper understanding of your audience's behavior and preferences with detailed analytics, enabling you to tailor your content strategy for maximum engagement.

• Enhanced Community Management: Discover streamlined processes for interacting with your community, managing messages, and responding to comments across platforms, all within the Meta Business Suite.

• Content Monetization & Collaborations: For eligible accounts, explore how the Meta Business Suite can assist in monetizing content and managing influencer-brand collaborations effectively.

Step-by-Step Guidance and Practical Quiz

Through direct, over-the-shoulder screen recordings, we provide clear, step-by-step explanations on how to navigate and utilize the Meta Business Suite's extensive features. Whether you're scheduling your next post or analyzing the performance of your latest campaign, our guide ensures you can leverage every aspect of the suite to benefit your business.

After exploring the functionalities and benefits of the Meta Business Suite, test your newfound knowledge with an interactive quiz. This quiz, featuring practical scenarios and application-based questions, is designed to reinforce your understanding and readiness to implement these tools in your digital marketing strategy.

Embrace the Power of Meta Business Suite

By harnessing the full potential of the Meta Business Suite, you’re equipped to elevate your social media marketing, foster stronger connections with your audience, and drive meaningful engagement across your Meta platforms. Let's unlock the capabilities of this integral tool, setting the stage for your continued success in the digital landscape.

Day 7 - Optimize Your Meta Presence for Business - Step-by-Step Guide & Comprehensive Quizzes

On Day 7, we delve into the strategic setup of Meta for Business, ensuring you leverage the full spectrum of tools Meta offers for business optimization. Through engaging screen recordings and detailed explanations, I'll guide you through the crucial steps of setting up and maximizing your Meta business tools.

Key Aspects Covered:

• Meta Business Manager: A thorough walkthrough on utilizing the Business Manager for centralized control over your assets and data.

• Domain Verification: Learn the importance of verifying your domain to maintain the integrity and security of your business on Meta.

• Pixel and Conversion API: Navigate the correct setup of the Meta Pixel and Conversion API, making your tracking future-proof against Apple's privacy restrictions.

• Pixel Events and Aggregated Conversions: Understand how to use Pixel Events to track user actions and optimize for aggregated event measurements.

• Business Objectives and Ads Library: Gain insights into defining clear business objectives and utilizing the Ads Library for competitive analysis and inspiration.

Tackle Apple Restrictions Head-On

With Apple's privacy updates presenting new challenges, our tutorials include best practices for adjusting your Meta advertising strategies to remain effective. Learn how to adapt and continue reaching your audience efficiently despite these restrictions.

Interactive Quizzes

To consolidate your learning and ensure you're fully equipped to navigate Meta's business tools, engage with our quizzes designed to test your understanding of the material covered. These quizzes offer a practical review of the day's lessons, ensuring you're prepared to apply these strategies effectively.

Embrace the power of Meta for Business on Days 6 and 7 of your challenge, setting a solid foundation for your digital marketing efforts on the world's largest social media platform.

Day 8 - Ignite Action with Meta Engagement Ads - Guided Tutorials & Engaging Quiz

Welcome to Day 8 of your digital marketing journey, where we unlock the secrets to crafting Meta Engagement Ads that captivate and convert. With Meta's extensive user base exceeding 2 billion monthly active users, the platform offers an unparalleled opportunity to elevate your brand's visibility and interaction rates.

Today's Focus:

• Crafting Compelling Ads: Learn to create ads that not only capture attention but also encourage active engagement, from likes and comments to shares and saves.

• Strategic Ad Design: Discover the elements that make an ad irresistible, including compelling visuals, enticing copy, and clear calls-to-action.

• Maximizing Reach: Understand how to target your ads effectively to ensure they reach your desired audience, maximizing engagement potential.

Day 9 - Mastering Meta Lead Generation Ads - In-Depth Guides & Practical Quiz

Day 9 introduces you to the power of Meta Lead Generation Ads, a game-changer for businesses seeking to streamline their lead acquisition process. These ads simplify the user journey, making it easier for potential customers to connect with your brand without the friction typically associated with online forms.

Key Insights:

• Simplifying Lead Capture: Experience the ease of setting up lead ads that pre-populate user information, drastically reducing drop-off rates.

• Designing Effective Forms: Learn to customize your lead forms, asking for crucial information upfront to ensure you capture high-quality leads.

• Ad Varieties for Every Goal: Explore different applications of lead ads, whether for booking consultations, registering for events, or subscribing to newsletters.

Interactive Quizzes

To solidify your understanding of both Meta Engagement and Lead Generation Ads, each module is accompanied by a quiz. These quizzes challenge you to apply what you've learned, ensuring you're ready to implement these strategies in real-world scenarios effectively.

By the end of Days 8 and 9, you'll have gained the knowledge and skills to not only catch the eye of your target audience on Meta but also to convert their interest into actionable leads. Prepare to elevate your digital marketing strategy with engagement-driving and lead-generating powerhouses.

Day 10 - Crafting Your Content Marketing Arsenal: Templates Galore & Hands-On Assignments

On the grand finale of our 10-Day Challenge, we dive into the world of Content Marketing and SEO with a rich treasure trove of templates designed to supercharge your business's online presence. This comprehensive guide is your launchpad to creating compelling content across various platforms, ensuring you're fully equipped to engage, persuade, and convert your audience.

Today’s Adventure Includes:

• A High-Quality Animated Explainer: Immerse yourself in an engaging video that breaks down the essentials of content marketing and SEO. This explainer not only educates but inspires, setting the stage for your creative endeavors.

• 23 Content Marketing Templates: We've curated a collection of versatile templates that serve as your foundational toolkit for crafting impactful content. Each template is designed to be copied, pasted, and adjusted to fit your unique needs, ensuring you have a solid base to start from.

Your Template Toolkit Includes:

• Ad Templates for Meta: Dive into the nuances of creating ads that resonate on Meta platforms with our Facebook Ad Templates.

• Email Marketing Magic: From storytelling in the Mini Story Email to sparking curiosity with the Email Teaser and welcoming newcomers with the Email Welcome Template.

• Sales and Blogging Brilliance: Master the art of persuasion with the Sales Letter Template and engage your readers with diverse blogging formats like The Detailed Listicle, The Product Comparison, and The How-to Comprehensive Guide.

• Social Media and PR: Amplify your social media and PR efforts with templates for LinkedIn Ads, Twitter Posts, Instagram content, Press Releases, and more.

• Influencer and Backlink Outreach: Extend your reach with our Influencer Outreach Template and build valuable backlinks with our tailored outreach templates.

23 Assignments to Put Theory into Practice:

Each template comes with a corresponding assignment, inviting you to apply what you’ve learned and customize content for your brand. These practical exercises ensure you’re not just passively absorbing information but actively integrating these strategies into your marketing efforts.

By the end of Day 10, you will have mastered the art of content marketing and SEO, equipped with a comprehensive suite of templates and the know-how to adapt them to any scenario. This isn't just the culmination of a challenge; it's the beginning of your journey to becoming a content marketing virtuoso, ready to captivate your audience and achieve your business goals with confidence and creativity.

Embark on Your Digital Marketing Mastery with Unmatched Value

As you stand on the brink of transforming your digital marketing capabilities, we invite you to take the leap and enroll in a course that promises not just education but a revolution in your marketing approach. Here’s what awaits you upon enrollment:

• Comprehensive Course Materials: Access to a rich repository of knowledge and practical tools valued at over $1,080, now available to you for an incredibly accessible investment.

• 23 Professional Content Marketing Templates: Jumpstart your content creation process with our ready-to-use templates, designed to elevate your marketing immediately.

• Exclusive Resource Library: Benefit from our carefully curated PDFs and MP3s, packed with invaluable insights and resources, all downloadable from our dedicated Resource Centre.

• Engaging Quizzes and Assignments: Test your knowledge and apply what you’ve learned with 116 quiz questions and 24 practical assignments, designed to solidify your understanding and skills.

• Lifetime Access and Updates: Your one-time enrollment grants you not just current course materials, but also continuous updates, ensuring you remain at the forefront of digital marketing trends.

• Udemy Certificate of Completion: Showcase your commitment and expertise with a downloadable certificate, a testament to your dedication and hard work.

• 30-Day Money-Back Guarantee: We’re confident in the value we provide, but your satisfaction is paramount. Enjoy a no-risk enrollment with our money-back guarantee.

• Responsive Support: Have questions? Our fast and friendly support team is always here to help, ensuring your learning journey is smooth and enjoyable.

• Digital Nomad Toolkit: Dive into our exclusive collection of PDFs designed to inspire your journey towards becoming a digital nomad, including secrets, strategies, and practical tips for a lifestyle of freedom and adventure.

Take the First Step Towards Digital Marketing Excellence

This 10-Day Challenge isn’t just a course; it's a transformative experience that equips you with the skills, strategies, and confidence to excel in the digital space. Whether you're aiming to enhance your business, kickstart a career in digital marketing, or embrace the digital nomad lifestyle, your journey to success starts here.

We eagerly await the opportunity to welcome you into our community of learners and achievers. Join us today, and let’s embark on this exciting journey together.

Warmest regards,

Ing. Tomas Moravek & Team

Internet Efficiency Awarded Digital Marketing Expert