Local SEO
Offered By: LinkedIn Learning
Course Description
Overview
Learn the most important tasks and strategies to keep your business ranked highly in search results.
Syllabus
Introduction
- Drive more business using local SEO
- Understanding general versus local SEO
- Anatomy of local search results
- Exploring local ranking factors
- Identifying keywords for your business
- Using online keyword tools
- Understanding eligibility to claim a Google My Business profile
- Claiming your Google My Business profile
- Optimizing your GMB profile
- Hyperboosting your GMB listing
- Keeping customers informed during COVID-19
- Getting and managing reviews for higher rankings
- Setting up a business listing on top citation sites
- Creating a holistic page experience for visitors
- Technical must-have’s for your site
- Optimizing your site with tags
- Getting local backlinks
- Writing website content that addresses searcher intent
- Building local authority for your business
Taught by
Brad Batesole
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