Fundamentals of Marketing

Learn the core concepts of Marketing by a leading Professor from India

What you'll learn:

• Students will learn the core concepts of marketing.

5 Star Reviews and Comments:

Mr Bishal Sarkar - Amazing, above expectations!

Santiago Martinez - This course is a good place to start if you are looking for a general idea of what marketing is about. I wouldn´t say it´s extremely in dept, but it does give great bullet points.

Dhaval Kadam - It is very easy to understand and grasp.

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Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as follows:

1. What is Marketing?

2. Difference between Marketing and Sales

3. Marketing Mix - 4Ps of Marketing

4. Marketing Mix - 7Ps of Marketing

5. Needs, Wants and Demand

6. Market Segmentation

7. Brand

8. Product Life Cycle

9. What is a Price

10. Place / Marketing Channel

11. Advertising

In this course, I have discussed all the important basic concepts in Marketing including What is Marketing, Difference between Marketing and Sales. Thereafter I have talked about one of the most important concepts in Marketing ie. Marketing Mix. I have talked about 4Ps as well as 7Ps. Then I have talked about Needs, Wants and Demand, Market Segmentation, Brand, Product Life Cycle, Pricing, Place / Marketing Channel and Advertising.

All the above concepts have been simplified through real-world examples from leading companies of the World.

All the concepts have been discussed with a talking head video and slides to make learning better and faster.