YoVDO

Marketing Management - II

Offered By: Indian Institute of Technology Kanpur via Swayam

Tags

Marketing Courses Strategic Management Courses Pricing Strategy Courses Services Marketing Courses Brand Management Courses Marketing Channels Courses

Course Description

Overview

This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function. INTENDED AUDIENCE : Contents will be updated soon PRE-REQUISITES : Graduation, Marketing Management-I INDUSTRY SUPPORT : FMCG, Automotive, Chemical, Pharmaceutical, Engineering and Service Industries

Syllabus

Week 1: Design, Launch, & Management of Market OfferingsWeek 2: Design, Launch, & Management of Market OfferingsWeek 3: Services MarketingWeek 4: Brand ManagementWeek 5: Brand ManagementWeek 6: Design and Implementation of Pricing StrategiesWeek 7: Marketing Channels and Distribution SystemWeek 8: Integrated Marketing Communication

Taught by

Prof. Jayanta Chatterjee and Prof. Shashi Shekhar

Tags

Related Courses

Foundations of Business Strategy
University of Virginia via Coursera
Surviving Disruptive Technologies (On Demand)
University of Maryland, College Park via Coursera
Competitive Strategy
Ludwig-Maximilians-Universität München via Coursera
Continuidad y desarrollo de la empresa familiar
Tecnológico de Monterrey via Coursera
Desarrollo rápido de productos innovadores para mercados emergentes
Tecnológico de Monterrey via Coursera