Manage Loyalty Processes
Offered By: Salesforce via Trailhead
Course Description
Overview
Optimize everyday processes in Loyalty Management.
- Deliver seamless loyalty experiences with Commerce Cloud.
- Create targeted customer experiences to boost revenue and engagement.
- Create member benefits to motivate members and improve engagement.
- Set up a loyalty program redemption process using Promotion Setup.
- Use Promotion Setup to manage your loyalty programs accrual process.
Syllabus
- Loyalty and Commerce Cloud Integration: Quick Look
- Explore Integration Capabilities
- Loyalty Marketing Campaigns
- Segment Your Audience
- Plan Your Campaign
- Automate Your Campaign Using Journeys
- Benefits Management in Loyalty
- Plan Benefits for Your Loyalty Program
- Create Benefit Types and Benefits
- Create and Map Benefit Actions
- Create a Redemption Process Using Promotion Setup
- Plan a Redemption Catalog
- Design the Redemption Process
- Create a Rule and Activate the Process
- Configure an Accrual Loyalty Program Process Using Promotion Setup
- Define Accrual Rules for the Loyalty Program
- Set Up a Loyalty Program Process for Purchases
- Define Rules for a Standard Promotion
- Define Rules for a Cumulative Promotion
- Process Transaction Journals
Tags
Related Courses
Marketing for Non-MarketersThe University of British Columbia via edX Starting a Business 3: Customers and Competitors
University of Leeds via FutureLearn Survey analysis to Gain Marketing Insights
Emory University via Coursera Building the Business Model for Corporate Entrepreneurs
University of Maryland, College Park via Coursera Market and Competition in Pricing Strategy
University of Virginia via Coursera