Sustainable Business Models: Guidance for Future Farmers

Agri-food systems are among the most important human-environmental production systems that shape our society. Current research on global drivers of change unambiguously demonstrates the role of the food system in the global Sustainable Development Goals (SDGs). Strengthening the position of the farmer has been recognized as one of the key factors for the transition towards more sustainable food systems.

In this course, we will explain the current context, problems and opportunities of the value food chain and more specifically the role of the farmer in this system. We clarify why it is of crucial importance to create a good business plan. We will also explain step-by-step how you can create a strategic plan for a farming business.

First we will look at the values, norms and internal factors of a company. Thereby identifying strengths and weaknesses. Next we will dive into the external factors of the business by using the 5 forces of Porter and the PESTEL analysis. Once you know all the factors that define and influence a business, we can start with the creation of a strategy.

You will learn about market segmentation and will be able to determine the target groups that fit with the created value propositions. Finally, we will look at the business model canvas and explain how the nine building blocks interact with each other and can be optimized.

We realize every farm is unique. There is not one receipt for a successful farm. Yet, we offer you a background, insight and inspiration that helps you to develop a robust, resilient and future-proof business model.

This MOOC was made in collaboration with the following projects:

• Newbie
• Cocoreado
• Fox
• Rustica

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement: Newbie No 772835 I FOX No 817683 I RUSTICA 101000527 I COCOREADO 101000573

Module 1: Introduction

Introduction of the main topics covered in this MOOC. Furthermore, an explanation of the current state of the agro sector and the components of a business plan.

Module 2: Entrepreneurship

Explanation of the difference between entrepreneurship and management, the values of a company and the internal factors of a business.

Module 3: External factors

Exploration of the external factors that influence a business.

Module 4: Value proposition and customer segmentation

Exploration of the value proposition and customer segmentation of a farming business and the fit between them.

Module 5: Business Model Canvas (BMC)

Exploration of the business model canvas and on how to make it more robust and futureproof.

Module 6: Outro

Complete the course by passing the final quiz.