Entrepreneurship Capstone

Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

• Defining the Opportunity
• Value innovation, your solution, and your initial business model canvas
• Discovering the Customer
• Discovering the customer and interviewing customers
• Understanding Customers
• Analyzing customers
• Creating the Marketing and Sales Strategy
• Marketing mix, sales forecasting, and managing the sales pipeline
• Refining the Solution
• Product fit, validation, and scaling.
• Crafting the Business Plan
• Creating a business plan