Introducing Entrepreneurship for Musicians

This course will explore the distinct mindset and essential knowledge base vital to the establishment and success of any music-related entrepreneurial endeavor. It will highlight the notion that, whether they know it or not, musicians are natural entrepreneurs!

• Repurpose your skills as a musician to envision and develop a business.

• Leverage your fundamental “multipreneurial” nature as a musician.

• Create opportunities around your diverse musical skills.

• Conceive, form, launch, market, and manage a music-related business.

This course is composed of select modules from MMI 530 Entrepreneurship for Musicians, a popular course at the Frost School of Music also offered through Frost Online. It offers a unique opportunity to experience the convenience and rewards of online learning.

• The Entrepreneurial Musician
• This session is all about the entrepreneurial mindset and how it relates to musicians. I'll also introduce you to a pair of tools that may help you clarify your goals and asses your risk tolerance.
• Business Planning for Musicians
• In this session we'll focus on the planning stage of your business. I'll introduce you to the Business Model Canvas as well as the most commonly used business structures.
• Finances and Musicians
• In this session we'll concentrate on managing your business finances. We'll explore the basics of accounting, taxes, and financial matters important to musicians.
• Branding and Marketing
• This session will explore branding and marketing for musicians. We'll outline the marketing process and review the "mix" of a successful marketing program.
• Wrap Up - How to Start
• What are your next steps? In this final session we'll discuss the importance of testing your business in the real world as soon as possible.