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Understanding & Influencing Consumer Behavior

Offered By: Study.com

Tags

Marketing Courses Consumer Behavior Courses Marketing Research Courses

Course Description

Overview

This course helps employees quickly understand the influences of consumer behavior in marketing. You can incorporate these bite-sized lessons and quizzes into upcoming training sessions, or you can have your employees review the course materials on their own time.

Syllabus

  • Ch 1. Consumer Behavior in Marketing
  • Ch 2. Marketing Research & Assessing Consumer Behavior
  • Ch 3. Psychosocial Aspects of Consumer Behavior

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