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Principles of Marketing: Certificate Program

Offered By: Study.com

Tags

Marketing Courses Product Management Courses Pricing Strategy Courses Consumer Behavior Courses International Marketing Courses Marketing Research Courses

Course Description

Overview

Boost your knowledge and skills - and your resume or online job profile - with the Principles of Marketing Certificate you'll earn by taking this course. Watch our short, mobile-friendly video lessons to boost your marketing knowledge and take the quizzes at any time from any mobile device to earn this certificate in just a few weeks.

Syllabus

  • Ch 1. Marketing Philosophies and Ethics
  • Ch 2. Competitive Advantage
  • Ch 3. The Marketing Environment
  • Ch 4. International Marketplace
  • Ch 5. Consumer Decision Making
  • Ch 6. Business Marketing and Marketing Research
  • Ch 7. Segmentation and Product Marketing
  • Ch 8. Managing a Product and Retailing
  • Ch 9. Services Marketing, Marketing Channels & Supply Chain Management
  • Ch 10. Promotion, Advertising and Public Relations
  • Ch 11. Selling and Pricing Strategy

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