Principles of Marketing: Certificate Program

Boost your knowledge and skills - and your resume or online job profile - with the Principles of Marketing Certificate you'll earn by taking this course. Watch our short, mobile-friendly video lessons to boost your marketing knowledge and take the quizzes at any time from any mobile device to earn this certificate in just a few weeks.

• Ch 1. Marketing Philosophies and Ethics
• Ch 2. Competitive Advantage
• Ch 3. The Marketing Environment
• Ch 4. International Marketplace
• Ch 5. Consumer Decision Making
• Ch 6. Business Marketing and Marketing Research
• Ch 7. Segmentation and Product Marketing
• Ch 8. Managing a Product and Retailing
• Ch 9. Services Marketing, Marketing Channels & Supply Chain Management
• Ch 10. Promotion, Advertising and Public Relations
• Ch 11. Selling and Pricing Strategy