Drive growth with mobile experience

Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts marketing campaigns and business results. Explain how an organization succeeds on mobile by focusing on user-centric design and conversion rate optimization. Apply best practices for making mobile sites and apps fast, seamless, and personalized.

• Invest in Mobile Experience to Grow Your Business Complete 1 in any order: Curious about why and how businesses create great user experiences on mobile sites and apps? Learn the importance of seamless mobile user experience, how to create a successful user-focused organization, and how to optimize for conversion rate.
• Invest in Mobile Experience for Growth
• Develop a User-Focused Organization
• Prioritize Conversion Rate Optimization
• Optimize Mobile Experience Beyond the Click Complete 1 in any order: Ready to improve user experience on a mobile site or app? Learn what a marketer can do to help drive fast, seamless, and personalized mobile experiences for a positive impact on business results.
• Focus on Mobile Speed
• Deliver a Seamless Mobile User Journey
• Offer a Personalized Mobile Experience
• Earn a certification for your expertise in Mobile Experience Optional: Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and understand its role in online behavior.
• Mobile Experience Certification Exam