Business English: Final Project

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

• Week 1 CEO, CFO, and CMO
• All Executives Produce Same Deliverables in Week 1
• Week 2 CEO / CFO / CMO Deliverables
• CEO Track, CFO Track, CMO Track Lessons and Assignments
• Week 3 CEO / CFO / CMO Deliverables
• CEO Track, CFO Track, CMO Track Lessons and Assignments
• Week 4 CEO / CFO / CMO Deliverables
• CEO Track, CFO Track, CMO Track Lessons and Assignments
• Final Capstone Portfolio and Business Presentation
• All Executives Complete the Capstone Portfolio and Presentation.