Search Engine Optimization (SEO) Best Practices

Learn how to optimize your website and blog posts for search engines. This class is for anyone looking to improve their web presence. There is no prior experience required for this class, however you will need the ability to modify (or have your web developer modify) the page titles and page descriptions on your website.

In this class you will learn:

• What SEO is
• Why SEO is important for your business
• The difference between organic and paid SEO
• How to optimize your website and blog for search engines
• How to measure your efforts to ensure they are working as desired

• Intro
• Your Assignment
• Selecting Your Keywords
• Mapping Your Site
• Selecting Keywords for Each Page
• Drafting Page Titles
• Drafting Your Page Descriptions
• Modifying Your Web Content
• Implementing Your Optimizations
• Measuring Your Results
• Final Thoughts