Introduction to Google SEO

Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape. SEO Evolution and Future Trends - Stay ahead of the curve by exploring the ever-changing SEO landscape. Learn to anticipate and adapt to future developments, ensuring your skills remain cutting-edge and relevant. Proven Strategies and Tactics - Master core SEO techniques to drive organic search traffic to your websites. Discover powerful methods to improve your search rankings while avoiding Google penalties. Hands-on Experience - Put theory into practice with exciting exercises designed to enhance your Google visibility. These engaging activities will solidify your understanding and provide immediate, real-world application of SEO principles, or help you create your own portfolio so you can get started with a career in SEO. This course is the first in our comprehensive SEO Specialization. By the end, you'll have a solid foundation in SEO and delve deeper into this exciting field. Get ready to transform your digital presence and unlock new opportunities in the world of search engine optimization.

• Introduction to Google SEO
• Welcome to the first week of the course! In this module, you will be able to define Search Engine Optimization and learn about the basics of SEO and how it helps users and website owners. We'll discuss and identify career paths and options for both SEOs and complementary roles. We'll also identify 3 key areas of SEO and their differences. Finally, we'll summarize how SEO has evolved and its future. Let's get started!
• Current SEO Best Practices
• In this module, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them, and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results. We'll discuss algorithm updates to keep search engine results high quality, and understand why a pro-active mindset is beneficial. You'll review and understand the different types of updates and how they might impact your website. Then, you'll learn how to identify potential reasons your site was impacted by an update. Let's get started!
• SEO of Today, Tomorrow and Beyond
• In this module, you’ll be able to analyze the role of social media and other emerging technologies on the landscape of SEO today, tomorrow, and beyond. We’ll explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. Then, we’ll discuss the continued importance that speed and user experience play in search and how Google’s core web vitals help to monitor and manage performance in these areas. You’ll also analyze two updates, EEAT & YMYL, and how these updates work together to provide an improved search experience. You’ll then compare and contrast how rich results, featured snippets, and rich snippets work to better understand the differences and how to incorporate these into your SEO strategy. We’ll review AI Overviews and how it might impact search behavior. You’ll write your own content for a website that will improve search results. Finally, you’ll develop an optimization strategy that will increase traffic from search engines, and demonstrate the impact of brands and branding on search results. We have a lot to cover, so let’s get started!
• Your Audience and Building Personas
• You've made it to Module 4! In this module, you’ll learn about and understand common behaviors of web searchers that can help you market to different types of consumers. You’ll identify the best ways to build a persona and gather user data. We’ll discuss how SEO can work with a wider marketing team and other stakeholders in the persona development process. We’ll close out this course by using a variety of research methods and tools to develop a persona of an ideal buyer. Let's get started!