Writing for the Web

Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This course brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation.

Find out how content can impact the reader's experience, as well as how the reader's experience can impact the way they interpret online content.

What will I learn?

Techniques for writing for your online readers, such as:

• what to consider before you start writing
• characteristics of good online content
• how to write for your audience
• how to maintain your content

More specifically you will learn:

• how to structure a web page
• considerations for search engines and accessibility requirements
• making your content scannable
• using keywords, headings, lists and links
• matching your company’s tone of voice
• creating a content strategy and style guide
• and many other things!

At the end of the course you will be able to write more concisely, ensuring you provide the right message to the reader at the right time.

This course requires approximately 2 - 4 hours of study per week, but can vary depending on the student. This includes watching videos, and taking quizzes and assessments.

If you pass this course you'll receive a Certificate of Achievement. While this certificate isn't a formal qualification or credit, you can use it to demonstrate your interest in learning about this area to potential employers or educational institutions.

Where could this lead me?

If you're wondering what your future could look like in this area, here are some potential careers you could head towards.

• Social media manager
• Technical writer
• Web copywriter
• Web designer
• Web developer
• Web publisher
• Webmaster
• Advertising designer
• Marketing designer
• Public relations manager
• Assistant web designer
• Assistant web developer
• Website coordinator
• Webmaster assistant

MODULE 1: WHY WRITING FOR THE WEB IS DIFFERENT     MODULE 2: CHARACTERISTICS OF GOOD CONTENT     MODULE 3: WRITING EFFECTIVE CONTENT     MODULE 4: LOOKING AFTER YOUR CONTENT