Digital Marketing Demystified: The Ultimate Guide to Success

Get ready for an enlightening exploration into the world of digital marketing! Throughout our journey, we will unravel the foundational elements and concepts that make up this dynamic field, ensuring you feel confident and well-versed in this space.

Not only will we demystify the term "digital marketing," but we will also delve into its broad concepts, equipping you with the knowledge needed to navigate this ever-evolving landscape with ease.

To truly appreciate the power of digital marketing, we will delve into its vast array of benefits. You will gain a comprehensive understanding of how digital marketing is reshaping the media landscape, enabling you to articulate its significance confidently.

But that's not all—prepare to gain deep insights into the role of a digital marketing strategist. We will explore their responsibilities, their role in assessing and optimizing various online platforms, and how they drive results in the digital realm.

By the end of our journey, you will have a solid foundation in digital marketing, empowering you to make informed decisions and thrive in this exciting domain. Get ready to embark on a knowledge-packed adventure!

Topics to expect include: 

1. Understanding Target Markets with Personas 
2. Customer Journey Mapping 
3. Search Engine Optimization "SEO" 
4. Responsive Design 
5. User Experience "UX" 
6. Content Management Systems "CMS" 
7. Google my Business 
8. Website Essentials & Tools 
9. Digital Copywriting 
10. Must have Digital Marketing Toolkit 

Ready to remove the overwhelm and #dodigitalbetter? Let's do this! 

• Welcome to the Class
• Your Project
• What is Digital Marketing?
• What does a Digital Marketing Manager do?
• Benefits of Digital Marketing
• Owned / Earned / Paid
• Digital Marketing Strategy
• How to conduct a SWOT Analysis
• Components of a Digital Marketing Strategy
• Google my Business Listing
• Important Web Concepts
• Introduction to Wix
• Basic Website Overview
• Wix CMS on Desktop
• Wix Mobile Optimizations
• Introduction to Google Analytics
• What is Content Marketing?
• Your New BFF: Canva
• Content Marketing, Social Media & Paid Media
• What is Responsive Design?
• What is Mobile Marketing?
• Mobile Marketing
• Email Marketing
• Batch like a Boss
• Must Have Digital Toolkit
• Acronyms You Need to Know
• Digital Marketing Trends in 2023
• The Evolution of Digital Marketing
• How to Make Money as a Digital Marketing Freelancer
• BONUS: Why I love my Job (Part 1)
• BONUS: Why I love my Job (Part 2)
• Thank You