Consumer Selling Strategies
Offered By: Santa Barbara City College via California Community Colleges System
Course Description
Overview
Study of the principles of sales and customer service. Examines how the differences between buyers and sellers impact sales, purchasing and service decisions. Also briefly reviews the use of marketing research methods.Hours: 54 (54 lecture)Transfer Information: CSU TransferableSBCC General Education: NoneGrading Options: Pass/No Pass or Standard Letter
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