Managing Innovation: Learning to Prototype for Business

Create your own prototype

In order for companies to remain competitive, they have to create innovative products, processes or services to satisfy new or existing customers. Prototypes allow you to test your ideas early on to get invaluable feedback informing you about what the customers really want.

On this course you will learn about different types of prototype you can use to demonstrate a new product, process or service and you will get the opportunity to create your own. You will use the feedback you receive to refine your idea, explore what makes a good pitch and then have a go at pitching your idea.

This course is useful for entrepreneurs or people within organisations seeking to integrate innovation into the way they work. The course is also useful for undergraduates or postgraduates studying business management, innovation, marketing or life science courses at university

• The innovation process: From insight to value
• Welcome to the course
• What is innovation?
• Let's innovate!
• End of week summary
• How to communicate: Prototyping and pitching ideas
• Change from the abstract to the concrete world
• Prototyping
• Validating your business model and pitching your ideas
• End of week summary
• Managing innovation: Using the naviProM model
• The week ahead
• naviProM: The four innovation project management approaches
• Wrapping it up