Technical WordPress SEO
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to boost your search engine ranking and enhance your website's performance with technical SEO on WordPress.
Syllabus
Introduction
- Optimize WordPress with technical SEO
- What is technical SEO?
- Navigating WordPress
- Implementing SEO elements in WordPress
- Yoast SEO
- RankMath
- W3 Total Cache
- Using TechnicalSEO.com
- Using Smush to optimize images
- Preparing your technical SEO worksheet
- Setting up webmaster tools
- Introduction to crawlers
- Crawling tools
- Crawling your site
- Creating and testing a robots.txt file
- Indexability and site architecture
- Fixing indexation issues
- Creating and managing sitemaps
- Site errors and redirects
- Finding broken and orphan links
- Improving structure and architecture
- Enhancing understandability with schema
- Inserting structured data
- Renderability
- Setting up and improving canonicals
- HTTP vs. HTTPS
- Fixing and improving meta elements
- Page experience and mobile friendliness
- Google Speed Insights
- Mobile-friendly testing
- Optimizing images
- Measuring site performance
- Core Web Vitals
- Boost your rankings with technical SEO
Taught by
Madecraft
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