Technical WordPress SEO
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to boost your search engine ranking and enhance your website's performance with technical SEO on WordPress.
Syllabus
Introduction
- Optimize WordPress with technical SEO
- What is technical SEO?
- Navigating WordPress
- Implementing SEO elements in WordPress
- Yoast SEO
- RankMath
- W3 Total Cache
- Using TechnicalSEO.com
- Using Smush to optimize images
- Preparing your technical SEO worksheet
- Setting up webmaster tools
- Introduction to crawlers
- Crawling tools
- Crawling your site
- Creating and testing a robots.txt file
- Indexability and site architecture
- Fixing indexation issues
- Creating and managing sitemaps
- Site errors and redirects
- Finding broken and orphan links
- Improving structure and architecture
- Enhancing understandability with schema
- Inserting structured data
- Renderability
- Setting up and improving canonicals
- HTTP vs. HTTPS
- Fixing and improving meta elements
- Page experience and mobile friendliness
- Google Speed Insights
- Mobile-friendly testing
- Optimizing images
- Measuring site performance
- Core Web Vitals
- Boost your rankings with technical SEO
Taught by
Madecraft
Related Courses
Writing for the WebOpen2Study Digital and Social Media Marketing
Salford Business School, University of Salford via iversity Digital Marketing Capstone
University of Illinois at Urbana-Champaign via Coursera Introduction to Google SEO
University of California, Davis via Coursera Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School via Coursera