Starting a Career in Sales Enablement

This course provides a solid foundation in sales enablement. Learn to implement strategies that align with customer journeys and drive your sales organization's performance.

Introduction

• Starting a career in sales enablement

1. What Is Sales Enablement?

• An overview of sales enablement
• Customer-centricity in sales enablement
• The right time for sales enablement
• The sales enablement maturity curve

2. Setting Up Enablement

• Defining what sales performance means
• Using sales enablement for competency construction
• Controlling your sales delivery

3. Gaining Company-Wide Buy-In

• Cross-functional alignment with sales enablement
• Aligning sales enablement to the growth strategy

4. Building an Onboarding Program

• The elements of an effective sales onboarding program
• Supporting sales ramping with sales enablement

5. Performance Transitions

• Implementing a sales methodology
• Skills application and practice of sales enablement

6. Your Enablement Career

• The final maturity phase of a sales enablement career
• Aligning sales enablement to the customer journey
• Developing yourself as a sales enablement professional
• Migrating from reactive to adaptive sales enablement

Conclusion

• Developing your sales enablement career