YoVDO

SEO: Keyword Strategy

Offered By: LinkedIn Learning

Tags

Keyword Research Courses Digital Marketing Courses Search Engine Optimization (SEO) Courses Search Engine Optimization Courses Content Creation Courses Keyword Strategy Courses

Course Description

Overview

Get clear insights and practical tips on how to develop a solid SEO keyword strategy.

Syllabus

Introduction
  • Search is a powerful tool for your business
  • Keyword strategy: The foundation of digital marketing
1. How to Start Keyword Research
  • Keywords research shows intent
  • Keywords provide context
  • Research the SERPs
  • SEO keyword tools
  • Keyword tools: Wordtracker
2. How to Analyze Keyword Patterns
  • Keyword concepts: Long tail and short tail
  • Keyword concepts: Plurals
  • Keyword concepts: Questions
  • Keyword research: Buying cycle
  • Keyword research: Observations
  • Keyword research: Organize by phrase structure
3. Map Keywords to the Customer Lifecycle
  • Use keyword trends data to complete the picture
  • Apply your keyword data to your website structure
  • Map your keyword data to a calendar
  • Present your SEO keyword strategy
4. Use Keywords to Optimize Your Website
  • Start with the page title for SEO
  • How search engines display your URLs and page descriptions
  • Optimize primary page structures
  • A word of warning about SEO
  • Take time to optimize the details
5. Use Keywords to Optimize Your Paid Search
  • Maintain keyword groups with specific destinations
  • Build your quality score with keyword themes
  • Utilize negative keywords
  • Target ads and campaigns with keywords
6. Use Keywords to Optimize Your Marketing
  • Content marketing: Answer questions and anticipate events
  • Email: Educate and engage audience needs
  • Social: Engage by knowing the need, time, and language
  • Don't be fooled by rankings
Conclusion
  • Continuing to apply an SEO keyword strategy

Taught by

Matt Bailey

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