SEO Foundations

Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Introduction

• Leveraging search to accomplish your business goals

1. Overview of SEO

• What is search engine optimization?
• Reading search engine result pages
• How SEO affects your business

2. Keywords: The Foundation of SEO

• Planning and researching your SEO keywords
• Analyzing SEO keywords and leveraging keyword attributes
• Mapping SEO keyword distribution and continually evaluating

3. Content Optimization for SEO: How Search Engines and People View Webpages

• Outlining content optimization
• Optimizing site structure
• Optimizing on-page elements

4. Content Optimization: Technical SEO

• Interpreting the code behind webpages for SEO
• Outlining how search engines index content
• Working with canonical URLs and redirects: Technical SEO
• Leveraging structured data: Technical SEO
• Using Google Search Console for SEO
• Using the Google Page Experience signal and Core Web Vitals
• Planning content over the long term

5. Link Building and Measurement Strategies

• Outlining the importance of links for SEO
• Building links for SEO
• Measuring SEO performance
• Analyzing keywords and links

Conclusion

• Using your SEO foundational knowledge