SEO Foundations
Offered By: LinkedIn Learning
Course Description
Overview
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
Syllabus
Introduction
- Leveraging search to accomplish your business goals
- What is search engine optimization?
- Reading search engine result pages
- How SEO affects your business
- Planning and researching your SEO keywords
- Analyzing SEO keywords and leveraging keyword attributes
- Mapping SEO keyword distribution and continually evaluating
- Outlining content optimization
- Optimizing site structure
- Optimizing on-page elements
- Interpreting the code behind webpages for SEO
- Outlining how search engines index content
- Working with canonical URLs and redirects: Technical SEO
- Leveraging structured data: Technical SEO
- Using Google Search Console for SEO
- Using the Google Page Experience signal and Core Web Vitals
- Planning content over the long term
- Outlining the importance of links for SEO
- Building links for SEO
- Measuring SEO performance
- Analyzing keywords and links
- Using your SEO foundational knowledge
Taught by
David Booth
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