Salesforce Administrator Cert Prep: 3 Sales, Marketing and Service Applications

Learn how to administer the sales, marketing, and service applications in the Salesforce ecosystem, as you study for the third domain of the Salesforce Certified Administrator exam.

Introduction and Getting Started

• Sales, marketing, and service applications introduction

1. Sales and Marketing Applications

• Sales process
• Path (also known as Sales Path) in Lightning Experience
• Products and price books
• Lead management and automation
• Campaign management
• Campaign influence on opportunities and the Campaign ROI Analysis Report

2. Service and Support Applications

• Service and support applications introduction
• Case management
• Solution management
• Communities