Sales Strategy: How to Effectively Sell Your Product or Service

Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.

Introduction

• Where to start when building your sales strategy

1. Build an Effective Sales Strategy

• Selling amidst uncertainty
• Maintain a nimble sales strategy

2. Identify Your Target Markets

• Select your sales channels
• Identify ideal companies to pursue
• Select key geographic target regions
• Confirm your ideal buyers and decision influencers

3. Define Your Competitive Sales Advantage

• Analyze your top competitors
• Collect customer feedback
• Identify your unique market position
• Set your unique selling proposition

4. Reaching Your Ideal Buyers

• Develop your outbound prospecting strategy
• Design your inbound prospecting strategy
• Design your sales referral system
• Select tools to support your sales strategy

5. Launch Your Sales Strategy

• Initial steps to launch your sales strategy
• Measure the success of your sales strategy
• Respond to pitfalls and opportunities in your sales strategy

Conclusion

• Refine your sales strategy through change